Mark
An adaptable logo and symbol.
IDENTITY · VISUAL SYSTEM · CONSISTENCY
An identity that stays recognisable well beyond the logo.
The logo is only the beginning. Good branding defines the colour, typography, image style, iconography, and rules that keep a business consistent across its website, social media, and sales materials.
BrandingLogoversion system
Typehierarchy & tone
Colourfunctional palette
Rulesconsistency in use
VISUAL SYSTEM
We build the identity so it works at 24px in a favicon and at large scale on a banner. Every element needs to be reusable, not just look good in a single mockup.
Visual identity is built starting from positioning and the contexts where the brand will be used, from the website and social media through to documents and sales materials.
- Primary logo and variants
- Colour palette and contrast
- Typographic system
- Iconography and visual style
- Social/web applications
- Brand guidelines
IDENTITY
A brand as a system, not a PNG file
Visual voice
Typography sets the tone and rhythm.
Memory
The palette builds recognition and hierarchy.
Atmosphere
Photography and graphics need to belong to the same world.
IDENTITY DESIGN
Visual identity is built from rules that stay coherent across every format.
We define the direction, the visual mark, the typography, the colours, and the main applications. We test the identity in real contexts before considering it final.
Discovery
Positioning, audience, and competitors.
Direction
Moodboard and visual territory.
Identity
Logo, typography, colour.
Applications
Website, social, and materials.
Guidelines
Clear rules for usage.
BRAND APPLICATIONS
A strong brand doesn't rely on a single logo.
The logo, colours, fonts, iconography, and image style need to work together across the website, social media, documents, and sales materials.
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PACKAGES & PRICING
Indicative packages for Branding.
A branding project can mean anything from a well-built logo to a complete visual system. The tiers below clearly separate the depth of the process and the deliverables.
Logo Start
£179project
- Logo concept
- 2 directions
- Vector files
- Mini palette
Visual Identity
£349project
- Logo system
- Colours & fonts
- Social assets
- Brand rules
Brand System
£599project
- Complete identity
- Extended guidelines
- Templates
- Digital application
The final files and included variants are listed in the proposal, including formats ready for web and print.
FAQ
Questions about logos, identity, and brand materials.
We clarify which deliverables are included, which logo variants are needed, and how files are prepared for digital and print use.
Can you modernise an existing logo?
Yes. We can evolve the identity without losing its recognisable elements.
Do I get vector files?
Yes, we deliver the formats suited to web and print.
Do you include a favicon and social assets?
These can be included as part of the brand system.
Can branding be done alongside the website?
Yes, and it's often more efficient to build them together.
THE NEXT STEP
Have a Branding project?
Tell us how you want the brand to be perceived and where it will be used most. We start from positioning and build an identity that can work consistently across multiple environments.
Request a quote →