Mark
Flexible logo and symbol.
IDENTITY · VISUAL SYSTEM · CONSISTENCY
Branding London – coherent visual identities for growing businesses.
A logo is only the starting point. Strong branding defines colour, typography, image style, iconography and the rules that keep your business consistent across the website, social media and commercial materials.
Logoflexible logo system
Typehierarchy & tone
Colourfunctional colour palette
Rulesconsistent use
VISUAL SYSTEM
We build identities that work at favicon size and at large-format scale. Every element should be repeatable in real use, not just look good in one presentation mock-up.
The visual identity starts with positioning and the environments where the brand needs to work — from website and social media to documents and sales materials.
- Primary logo and variations
- Colour palette and contrast
- Typography system
- Iconography and visual style
- Social / web applications
- Brand guidelines
IDENTITY
A brand as a system, not a PNG file
Visual voice
Typography sets tone and rhythm.
Recognition
Colour creates recognition and hierarchy.
Atmosphere
Photography and graphics should feel like they belong to the same world.
IDENTITY DESIGN
A visual identity is built from rules that remain consistent across formats.
We define the direction, visual mark, typography, colours and key applications, then test the identity in real contexts before finalising it.
Discovery
Positioning, audience and competitors.
Direction
Moodboard and visual territory.
Identity
Logo, typography and colour.
Applications
Website, social and commercial materials.
Guidelines
Clear usage rules.
BRAND APPLICATIONS
A strong brand does not depend on one logo file.
Logo, colours, typography, iconography and image style need to work together across your website, social channels, documents and sales materials.
Explore all services →
BRANDING IN DEPTH
Your visual identity should remain recognisable beyond the logo.
Digital branding is a coherent system of decisions: typography, colour, iconography, composition, imagery and tone. We create rules that can be applied across websites, social media, campaigns and sales materials without the brand changing character from one channel to another.
A system, not a collection of assets
We define the role of colour, typographic hierarchy and how shapes and imagery are used. A strong system makes it easier to create new material without reinventing the style every time.
Digital application
We check contrast, readability, sizing and behaviour across screen sizes. Branding for the web has to work in buttons, forms, cards and interactive states — not only in a static mock-up.
Consistency over time
We document the important rules and prepare useful variants for different contexts, so your team can create new material while maintaining a consistent identity as formats and platforms change.
PACKAGES & PRICING
Indicative Branding packages.
A branding project can range from a focused logo package to a complete visual system. The tiers below separate the depth of the process and the deliverables.
Logo Start
£129project
- Logo concept
- 2 creative directions
- Vector files
- Mini colour palette
Visual Identity
£299project
- Logo system
- Colours & typography
- Social assets
- Brand rules
Brand System
£499project
- Complete visual identity
- Extended guidelines
- Templates
- Digital application
Your quotation lists the final files and variants included, including formats prepared for web and print.
FAQ
Questions about logos, visual identity and brand materials.
We clarify the included deliverables, required logo variants and how final assets are prepared for digital and print use.
Can you modernise an existing logo?
Yes. We can evolve an existing identity without losing the elements customers already recognise.
Do I receive vector files?
Yes. We provide suitable formats for web and print.
Do you include a favicon and social assets?
They can be included as part of the brand system.
Can branding be developed alongside the website?
Yes, and in many cases it is more efficient to develop them together.
THE NEXT STEP
Planning a branding project?
Tell us how you want the brand to be perceived and where it will be used most. We start with positioning and build an identity that can work consistently across channels. Related services: web design, social media.
Request a quote →