Educate
Content that explains, helps and demonstrates expertise.
CONTENT · COMMUNITY · PAID SOCIAL
Social Media London – strategy, content and paid campaigns.
An active feed does not automatically create a memorable brand. You need clear content pillars, platform-native formats and a publishing rhythm the business can sustain.
Pillarsrepeatable themes
Formatsplatform-native formats
Calendarpredictable rhythm
Paidcontrolled amplification
CONTENT STRATEGY
We start with what you want your audience to associate with the brand: expertise, trust, products, community or enquiries. Then we define the right formats, channels and distribution.
Content and promotion are shaped around the platform, audience and realistic publishing capacity. We do not use the same formula for every brand.
- Content pillars and editorial calendar
- Copy and creative direction
- Organic content and paid campaigns
- Facebook / Instagram / LinkedIn adaptations
- Community management guidelines
- Reach, engagement and conversion reporting
CONTENT PRODUCTION & PUBLISHING
Social content needs rhythm, a clear visual direction and defined objectives.
We define themes, formats, frequency and messaging for each platform. Content is designed for fast consumption without losing the brand identity.
Positioning
We define the voice and objectives.
Pillars
We build repeatable content themes.
Create
We create copy and visual directions.
Publish
Calendar and channel-specific adaptations.
Measure
We keep what works and improve the rest.
PLATFORM-SPECIFIC CONTENT
We do not publish the same idea in exactly the same format everywhere.
We adapt creative and copy to how people behave on each platform. A strong Facebook post should not simply be copied to Instagram, LinkedIn or TikTok.
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SOCIAL MEDIA IN DEPTH
Content should keep the brand consistent and have a clear role in the customer journey.
Social media can build visibility, trust and demand, but only with a consistent direction. We define content pillars, formats, frequency and distinct objectives for awareness, engagement and conversion.
Editorial plan
We combine educational content, commercial messaging, social proof and relevant updates. The calendar provides structure while leaving room to react to timely topics.
Creative and messaging
We adapt the format to the platform while keeping a consistent voice and visual identity. Hooks, opening frames and calls to action are treated differently for feeds, stories, reels and paid campaigns.
Measurement and optimisation
We track reach, engagement, clicks, enquiries and paid-media costs where relevant. We do not judge a month on likes alone; metrics need to reflect the role of each content type.
PACKAGES & PRICING
Indicative Social Media packages.
Social media management cost depends on the number of platforms, publishing frequency and creative output required. The packages below represent different levels of production and management.
Social Start
£150/ month
- Editorial plan
- 8 posts
- Copy + design
- Performance summary
Social Growth
£250/ month
- 12–16 posts
- Stories / reels support
- Full content calendar
- Community guidance
Social Pro
£450/ month
- Expanded content output
- Integrated paid campaigns
- Analysis & optimisation
- Priority support
The content calendar, formats and approval responsibilities are agreed before the first month of publishing.
FAQ
Questions about Social Media management.
We define which platforms make sense for the business, who approves content and how organic publishing is separated from paid campaigns.
How many posts do you recommend?
Frequency depends on your goals and the ability to maintain quality.
Do you manage Meta Ads as well?
Yes. Paid social can be integrated with the organic content strategy.
Do you create the graphics too?
Yes. We can create the visual direction and required assets.
Do we need to be on every platform?
No. We focus on the channels where your audience and business model make sense.
THE NEXT STEP
Need help with Social Media?
Tell us which platforms you use and what you want the content to achieve. We’ll set a realistic publishing rhythm, the right formats and a coherent visual direction. Related services: branding, Google Ads campaigns.
Request a quote →